Lighting in Commercial Photography
The single most important thing in photography in my opinion is lighting. Whether indoor or out the whole look of an image can be transformed with the correct lighting. The image shown here was photographed in The Image Factory studio for local pottery manufacturer William Edwards. The ceramics though destined for Cobblers Cove in Barbados had to be photographed in Burslem, oh well maybe next time! Showing a white pattern on a white background is tricky no matter what the subject. Here we have used back light to bring out the surface pattern and a shallow depth of field to give that in and out of focus feel. Flat, uninteresting lighting is boring, don’t put up with it. Andrew the studio’s lead photographer has over 30 years experience ALL based in commercial, advertising photography. This gives him a unique understanding of how to light a variety of different subjects like glass, ceramics, jewellery & engineering parts etc. If you would like to find out more about how the Image factory can help you contact us here.
22 Nov 2016 in Studio Photography, by
20 Years Photographing Trophy Catalogue
There can’t be many companies as loyal as Glenway Trophies from Leicester. The silver trophy and awards company have traveled down the A50 & used The Image Factory in Stoke on Trent for the past TWENTY YEARS to photograph their catalogues. In that time they’ve transformed from one of the smaller UK trophy and gifts companies to the largest and best in the country. The great thing about working with a company for this amount of time is that you really can build great relationships and understand exactly what it is the client wants. In this photograph you can see the designer Paul with the works van all packed away for another year – see you again soon!    
08 Sep 2015 in Studio Photography, by
What don’t The Image Factory do? Cut corners that’s what.
We promise to go that extra mile to get the results you’re looking for.
03 Aug 2015 in Uncategorized, by
Stand Out From The Rest
Stand out from the rest, get it photographed professionally! #photography
22 May 2015 in Studio Photography, by
Jewellery Website Shoot
Thumbnails from jewellery website shoot. Commercial photographer #studio #location #photographer @StokeOnTrent360
22 Feb 2015 in Fashion, Stories, Studio Photography, by
Laboratory Equipment
Go on, be brave, dip your toe in & book a professional photographer! #laboratory #equipment #glassware @Bizitalk
22 Sep 2014 in Studio Photography, by
Smoke on Trent!
Working hard in ‘the Potteries’ Stoke on Trent today, just like my ancestors used to…..
09 Jan 2014 in Stories, by